Author: Miriam Wambua
Book Title: The Distinct Digital Marketer: Unraveling the Trends, Tricks, and Tips of Digital Marketing for Sustainable Brands
Digital marketing, one of the fast-paced wings in the dynamic world of marketing, has undoubtedly revolutionized the whole idea of marketing, redefining how products are advertised, content is written, businesses are run, and digital marketing trends are kept in step with.
To connect the dots, many have undertaken to talk about, write about, research abouut, and even publish books about Digital Marketing.
From the many, The Distinct Digital Marketer: Unraveling the Trends, Tricks, and Tips of Digital Marketing for Sustainable Brands is one of the digital marketers’ most reliable knowledge banks today.
It’s their compass.
Serving as a tool for enthusiasts in diverse sub-fields of digital marketing and the entire field of entrepreneurship, it stands out in bursting the bubble and pointing the reader to the heart of the digital marketing field.
In this book, Miriam Wambua, a distinct digital marketer, SEO expert, and the book’s author, delves into the evolution of digital marketing over the years, examining the developments it has gradually witnessed, what stood out and what failed the test of time, and the gaps which have triggered a thirst for better approaches, driving the reader to the current landscape.
Through practical yet compelling examples, Miriam uses her content creation and digital marketing skills to solve some of the most common mistakes and slippery slopes digital marketers wrestle with.
The book is a conglomerate of years of earned experience and results of extensive research, birthing its expert insights meant to re-freshen the consciousness of digital marketers, SEO experts, business owners and managers, copywriters, and other marketing-driven minds grappling with uncertain digital marketing trends and results.
Miriam introduces the book with recollections from her past failures as a newbie in the digital marketing arena years back, narrating her brand-building missteps.
She tells of how they shaped her approaches later, having used the stumbling blocks as stepping stones to higher levels of experience.
“Today, I see so many brands making the exact mistake I did. So many marketers have the right motive but the wrong approach. Brands are getting it all wrong by jumping into every trend and riding on it without understanding what it should achieve.
I see many brands hesitating to embrace change, even when it’s evident that the change is here to stay. There are so many brands copying their competitors and implementing whatever strategy that works for their competitors, not caring about the difference they would make if they did it differently,” she observes in The Distinct Digital Marketer.
Miriam underscores the need for a soul-search on how to be distinct while strategizing on the marketing tactics that will blend with the current digital marketing and tech-driven trends in favor of your or your client’s business.
One of my highlights while reading this book was this staggering truth: “While the strategies, trends, and tricks of digital marketing keep changing, the goal remains!
What worked yesterday may not work today. And what worked last year can be the basis for the next big story in digital marketing.”
The distinct digital marketer identifies that the goal of digital marketing is “To have the right message reaching the right people at the right time.”
She notes that with today’s dynamism instigated by disruptive technological advancements and a complex interplay of people and platforms, it’s an entire kettle of fish altogether for marketers to achieve this goal!
Journey to becoming
But who is the distinct digital marketer, and how can I be one? You wonder.
She handles this in Chapter Four, pointing out that if you desire to become a distinct digital marketer and stay in shape amid the current swaying trends, you must be receptive to and adaptive to change.
She offers an in-depth discussion of these two aspects, preparing the target audience to confidently grab the next digital marketing challenge.
You’d agree that relevance and resilience are key in digital marketing is especially because there are lots of competitors out there, and as a digital marketer, you must remain relevant to your target audience, yet the ROI is not overnight, thus a greater need for resilience.
That, she demystifies in Chapter Five, further stressing the need to be more creative and predictive in your journey to becoming a distinct digital marketer.
Ahead of the curve
Handling the fate of digital marketers in the wake of Artificial Intelligence and its facets, including Automation and Machine Learning, Miriam advises, “…as a distinct digital marketer, you must stay ahead of technology, identifying how each development affects your business.”
She explores the power of Google Performance Max for Multi-Channel PPC Performance Monitoring, how it works, and even when to use it, answering the many questions you may be harboring or fumbling to unpuzzle.
Users’ data privacy, personalized data, and Google Analytics monitoring are some of the other paramount aspects she discusses in the book, narrating the journey to bidding bye to third-party cookies, especially by adopting more user-generated content.
And, speaking of content, if Digital Marketing is Queen, then Content is King!
Content is the backbone of digital marketing campaigns!
Search engine marketing (SEM), search engine optimization (SEO), social media marketing (SMM), and email marketing all bow to Content as their driver.
In this research-filled and data-backed marketing tool, Miriam is keen enough to acknowledge that fact.
She sheds sufficient light on content marketing, marveling at its undeniable significance in attracting and retaining target audiences, improving SEO, building brand visibility, and generating leads and conversions, among other benefits you’d snatch after purchasing and reading this masterpiece.
A blueprint for all
Another aspect that makes this book timelessly reliable is how the author creates a pragmatic sense of grasping, implementing and even transferring the skills and strategies among team members for optimum results.
It’s, therefore, not written for individuals only, but for business enterprises, institutions, companies, and all sorts of organizations seeking to accurately put the word out there about themselves and their products and services.
Space fails me to write about her exploration of the best techniques to create a buyer persona, available opportunities to take advantage of for a broader audience reach, and the still majorly uncharted opportunities in the 6-sec ad by Google Bumper Ad Creation Tool for improved Ad recall and conversation rate, among other aspects of interest to you, fellow digital marketer.
In Chapter Ten, Miriam wraps up The Distinct Digital Marketer book by sharing tips and tricks to cope with today’s fleeting trends, all curated to help you locate your North Star while navigating the seas of digital marketing.
She decodes the issue of budgets, keywords, SEO, and technological opportunities you must stay cheek by jowl with and tap into as a distinct digital marketer.
From a distinct digital marketer, you probably become a genius at this skill!
“The next book in this series will be The Content Marketing Genius,” she says.
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