Nakuru Governor Lee Kinyanjui has lauded the Media Council of Kenya (MCK) for cascading its services to upcountry.
MCK was previously strictly domiciled in Nairobi but it has now opened regional offices in parts of the country.
It has also taken advantage of Internet to offer some services online.
Kinyajui said the media plays a key role in passing information on critical matters to the public.
On Wednesday, the governor met with a team from MCK led by Regional Coordinator Mr. Jackson Karanja and Corporate Communications Manager Mr. Jerry Abuga.
“The opening of a regional office in Nakuru is timely and will improve media monitoring to avoid hate speech especially as we head towards the elections,” Kinyanjui said.
“We are willing to partner and collaborate with MCK to ensure the public has access to information from the County Government.”
He said journalism is transforming fast as the public increasingly trusts social media as a source of news.
“There is however a lot of misinformation from social media platforms due to its unregulated nature,” the governor observed.
He said there should be a deliberate attempt to regulate that space so that social media is not viewed as a tool expressly meant for propaganda.
“I was glad to learn that the Bloggers Association of Kenya (BAKE) and MCK have worked on a code of conduct for bloggers to bring professionalism to this field,” Kinyanjui said.