- The review behind the book always makes the reader want to dig in.
- Being an author is inspired by different things that an individual comes across in life.
- Different hybrid publishers offer different guides, like exposing more to the genre that you are writing about and offering some mentorship and connections to better your work.
Meeting the demands of a book always relies on three main things.
The first is who the author is. This is relatable as one book from Ken Walibora had the majority always looking forward to his books.
The author determines the demand and sales of their book just by being famous; think of Barack and Michelle Obama.
The second demand determinant is the content. The review behind the book always makes the reader want to dig in.
The third is the book cover and the internal layout – as well as the effort put into pushing the book to the outside world.
“A lot of good books are out there but no one is marketing them, only passionate readers would have time to go to the review and decide whether to buy or not.”
This is a message from iSAHARA Publishers, whose slogan is to transform the world through education.
Isahara Publishers, based in Nakuru, deals with long-term and new authors, some being already oriented to the publishing process while some are walk-in clients who present their books for immediate editing and publishing yet in real sense it does not work that way.
Some authors who submit their books always feel like they have already done enough work by virtue of their friends and relatives having gone through the manuscripts and gave them false hope to protect their egos.
The author has to mentally prepare to incur some cost, be open about the level of creativity control they want to give to the publisher while editing their manuscript, choose the best publisher, most crucial the reputation of the publishing company.
Its connection in terms of the industry too will play a big role in marketing the book.
iSAHARA Publishers takes each author with utmost respect.
Most of the authors do not know how powerful they are, regardless of age.
“An author uses the most powerful tool to express ideas and thoughts that would never come out unless through a book. This creates a huge impact because it creates attention to what the author meant.
It causes social interaction on matters put down. This can be educative, informative, entertaining, sensitizing, empowering, and persuasive, and so on,’’ remarks iSAHARA Publishers.
Most authors are seeking to speak louder through shedding light to inspire change and cause justice to be applied.
How does one know that they actually are authors?
Being an author is inspired by different things that an individual comes across in life.
While some train as writers to finetune their art, some do not get any training and thus while they are writing their books, they do need help from the publisher to re-organize, grammatically correct, and ensure flow.
While authoring starts with writing, all writers create readable content.
Different writers include academic writers, Novelists, songwriters, poetic writers, news writers, bloggers, Screenwriters, movies, copywriters, play writers, storytellers and so many.
From the above variety, one can clearly identify where they fall. The styles of writing are mostly persuasive, expository, educational, descriptive, and narrative.
The team at iSAHARA Centre Publishers works on a manuscript and gets it ready within three months.
Normally, the Publishing of books has three types: Hybrid Publishing, Traditional Publishing, and Self Publishing.
Traditional publishing will mostly buy your manuscript and take on the tasks of illustration, designing and developing your book, and marketing it, these are usually hard to find, and your manuscript must be really good.
Self-publishing involves the author taking the responsibility of finding the editor, illustrator, and book designer and printing the book, you are generally in control and later keep all the profits.
On the other hand, Hybrid publishers are more or less a combination of self-publishers and traditional publishers but at a fee.
These hybrid publishers are not common to new writers who have not done their research.
Different hybrid publishers offer different guides, like exposing more to the genre that you are writing about and offering some mentorship and connections to better your work.
iSAHARA publishers fall under the hybrid publishers. They offer all the packages that include transforming the manuscript into a beautiful book and then marketing it.
Unless the author wants to omit the marketing part, there are always different ways to make the client feel comfortable.
Unfortunately, for most authors, the books they send to most publishing companies would stay for years before being published but for some, it would be published within months.
In such cases, the publishing company is keen to look at the content of the book and determine its ability to market itself.
If marketable then the shorter time it takes at the publisher’s office, while the less marketable it is it would take longer and one might be tempted to give up.
According to the Founder iSAHARA Centre Group, Toroitich Yegon, which iSAHARA publishers are under, his lessons have been learned the hard way since 2003, and his experience with a few publishers.
His first manuscript faced criticism.
Though then he was starting, he has managed to appreciate the improvement and refining that time and experience have given him.
He says his stand on his authors is to first prepare them psychologically on what to expect.
‘’While refining manuscripts is a painful process, it is better to go through fire with the editor than to face outside criticism,’’ he insists.
According to Isahara Publishers, the publishing industry is now flexible as it has flexed the number of book copies an author can get printed to 20.
In the past, the minimum prints of books was a run of 1000 at a go. While the practice provided economies of scale for the Author, it closed out many of them because of the initial capital outlay required.
The market has made it easier now and affordable for anyone to publish a book.
Isahara Publishers prides to have published 75 book titles from 2008 to 2023, created a culture of reading and writing through its mentorship programs in various schools.
The Founder`s inspiration was a product of struggles to afford publication for his fast 10 books, when he was still a student.
Now he has published 22 books of his own.
The books are mostly fiction and non-fiction with most being academic, and the rest fitting the various categories of readers.
From his inspiration, he creates a basis of understanding between new authors seeking book publishing by ensuring their dreams are not suppressed.
“Anyone can be an author, any age, in an environment that supports their vision. I started when I wrote the story of Shani who had visited upcountry during the April holidays in 2003, thus my first book, Holiday Upcountry.
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I did not tell anyone, they gossiped about it but never criticized me,’’ adds Yegon.
iSAHARA Publishers is among the over 100 book publishers in Kenya.
