The media has been urged to embrace conflict-sensitive reporting as the countdown to the 2022 general elections begins.
Kisumu County Commissioner Josephine Ouko says media has a crucial role to play in helping bring order in society.
“There is need to enhance capacity of journalists to enable them convey the right information around governance, democratic processes and other matters of public interest,” the administrator said.
She was speaking to a team from the Media Council that visited her office.
She called for synergy between local administrative units and the media as they both exist for public good.
“We are ready to work with the media and offer any support needed, including providing accurate information,” she said.
“Let us ensure that only qualified and accredited journalists are accorded their rightful place to undertake their duties; they should uphold responsibility in their reporting”, said the County Commissioner.
Ouko also lauded the media for its contribution to awareness creation around the Covid-19 pandemic.
She said media reports have enhanced safety measures amongst Kenyans.
County Police Commander Samuel Anampiu urged the media to continue educating the public on safety and security.
“Let us also work together in identifying rogue journalists who use their positions to create animosities and to target individuals through blackmail and extortion,” said Anampiu.
The police boss also called for enhanced efforts to arbitrate in media disputes.